Ideation and Sketches

03 Swot Analysis of NAZA

Strength :

• New and attractive design
• Services at the service center is outstanding
• Affordable prizes compare to same range of car types of other companies  

Electronic Vehicle (EV) technology applications, infrastructure requirements as well as incentives, regulations, policies and strategies needed to accelerate the growth of EVs in Malaysia.

Weakness :

• Less advertisement
• Logo not unique
• Usual exhibition booth
• Heavy competition by other famous companies
• Too much focused on MPV's production.

Opportunities :

• Advertise more in rich medias
• Concentrate on production of more sedan than MPVs.

Threats :

• Competitor brand companies are famous than NAZA and well known , have a great market.

02 Exhibition Concept

Objectives :

• As one of the best automobile companies in Malaysia will be a good opportunity for the people who are lovers of automobiles.

• To have an interactivity between professional   who will be sharing all the aspects related to the automobile industry.

• To make sure  exhibitors will get ample of opportunities to explore their business and show their latest products and services to target audience.

 Theme :

    Elegant & Rich  

 Demographics :

• Age: From 25– 50s
• Population: Adults with or without family 
• Gender: All Ranges
• Income: starting from $3000 per month 
• Race and ethnicity: All Ranges
• Geographical location: Urban Area

01 Brand That We Choose

NAZA

We choose NAZA group of companies as our product for this assignment.

About NAZA

The Naza Group of Companies is Malaysia’s largest privately-owned conglomerate with businesses in the automotive industry, property development, food and beverage and hotel management to name a few.

The group traces its roots to a small motor trading company that was established by the late Tan Sri SM Nasimuddin SM Amin in 1975. That motor trading company later expanded to include used-luxury vehicles.

Today, the Naza Group is led by its joint group executive chairmen – Datuk Wira SM Faisal SM Nasimuddin and SM Nasarudin SM Nasimuddin – and is one of the largest importers of used-luxury vehicles in Malaysia.

The group has also evolved into a major importer and distributor of global automotive brands such as Ferrari, Maserati, Brabus, Peugeot, Kia and Chevrolet. Aside from these brands, the Naza Group owns dealerships for Mercedes-Benz, Mazda and Perodua.

Besides importation and distribution, the Naza Group manufactures Kia and Peugeot vehicles at its RM500 million plant in Gurun, Kedah. The vehicles produced at this plant are for both the Malaysian and overseas markets.

Brand Competitor

Hyundai and Honda's booth

Booth Examples