NAZA
We choose NAZA group of companies as our product for this assignment.
About NAZA
The
Naza Group of Companies is Malaysia’s largest privately-owned
conglomerate with businesses in the automotive industry, property
development, food and beverage and hotel management to name a few.
The
group traces its roots to a small motor trading company that was
established by the late Tan Sri SM Nasimuddin SM Amin in 1975. That
motor trading company later expanded to include used-luxury vehicles.
Today,
the Naza Group is led by its joint group executive chairmen – Datuk
Wira SM Faisal SM Nasimuddin and SM Nasarudin SM Nasimuddin – and
is one of the largest importers of used-luxury vehicles in Malaysia.
The
group has also evolved into a major importer and distributor of
global automotive brands such as Ferrari, Maserati, Brabus, Peugeot,
Kia and Chevrolet. Aside from these brands, the Naza Group owns
dealerships for Mercedes-Benz, Mazda and Perodua.
Besides
importation and distribution, the Naza Group manufactures Kia and
Peugeot vehicles at its RM500 million plant in Gurun, Kedah. The
vehicles produced at this plant are for both the Malaysian and
overseas markets.
Brand Competitor
Hyundai and Honda's booth
Booth Examples
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