Strength :
- New and attractive design
- Services at the service center is outstanding
- Affordable prizes compare to same range of car types of other companies
Electronic Vehicle (EV) technology applications, infrastructure requirements as well as incentives, regulations, policies and strategies needed to accelerate the growth of EVs in Malaysia.
Weakness :
- Less advertisement
- Logo not unique
- Usual exhibition booth
- Heavy competition by other famous companies
- Too much focused on MPV's production.
Opportunities :
- Advertise more in rich medias
- Concentrate on production of more sedan than MPVs.
Threats :
- Competitor brand companies are famous than NAZA and well known , have a great market.
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